What is user experience testing?

User experience (UX) testing is the process of evaluating a product, such as a website or app, by observing how real users interact with it. The goal is to identify any usability issues, gather feedback, and improve the overall experience for users. UX testing can involve methods like usability tests, A/B testing, and surveys to understand how intuitive and enjoyable the product is. By regularly conducting UX testing, companies can create products that are easier to use and more satisfying for their target audience.