What does a synchron do?

A Synchron, often referred to as a music synchronizer or sync licensing specialist, is responsible for matching music with visual media such as films, television shows, advertisements, and video games. Their main role is to negotiate and secure the rights for using songs or music scores in these media productions. They work closely with music publishers, copyright holders, and production teams to ensure all legal and creative requirements are met. Synchron professionals also help manage the licensing process, track usage, and can advise on musical choices that best fit the project’s tone and needs.