What is a solar lead?

Solar leads are potential customers or clients who have expressed interest in solar energy products or services, such as solar panel installations for their homes or businesses. These leads may come from various sources like online inquiries, referrals, marketing campaigns, or door-to-door outreach. The goal of generating solar leads is to identify and engage people or organizations who are likely to purchase solar solutions, helping companies grow their customer base. Companies often nurture these leads through follow-up communication, providing information, and addressing questions to convert them into sales.