What does a social media program manager do?

A Social Media Program Manager is responsible for developing, implementing, and overseeing an organization's social media strategy across various platforms. They coordinate campaigns, manage content calendars, analyze engagement metrics, and collaborate with marketing teams to ensure consistent brand messaging. Additionally, they monitor online trends, respond to audience interactions, and optimize programs to drive growth and achieve business objectives. Their role often involves managing budgets, supervising a team, and staying updated on the latest social media best practices.