What does a senior merchandiser do?

A Senior Merchandiser is responsible for planning, developing, and overseeing the buying and selling strategies for a retail or wholesale business. They analyze market trends, manage product assortments, and collaborate with suppliers to ensure the right products are available in the right locations at the right times. Senior Merchandisers also monitor inventory levels, sales performance, and work closely with marketing and sales teams to maximize profitability. Their role often includes mentoring junior merchandisers and making high-level decisions to drive business growth.