What is a Sales Ops?

Sales Ops, short for Sales Operations, refers to the team or function within a company that supports and enables sales teams to be more effective and efficient. They handle tasks such as managing sales data, streamlining processes, implementing technology, and analyzing performance metrics. By removing obstacles and optimizing processes, Sales Ops helps salespeople focus on selling and achieving revenue targets. This role often collaborates with other departments like marketing and finance to align business strategies.