What is a sales driver?

Sales Drivers are professionals responsible for delivering products to clients or retail locations while also promoting and selling those products during their routes. They combine the responsibilities of a delivery driver with those of a salesperson, ensuring that shelves are stocked, orders are filled, and customer relationships are maintained. Sales Drivers often work for companies distributing beverages, food, or other goods and play a key role in increasing sales by identifying opportunities and upselling products directly to store owners or managers.