What is a sales development rep?

A Sales Development Rep (SDR) is a sales professional responsible for identifying and qualifying potential leads for a company's sales team. Their main goal is to engage prospective customers, assess their needs, and determine if they are a good fit for the company's products or services. SDRs typically reach out to leads through cold calls, emails, or social media, and then pass qualified opportunities to sales executives or account managers to close the deal. This role is crucial for building a strong sales pipeline and ensuring business growth.