What is sales development rep training?

Sales Development Rep (SDR) Training is a structured program designed to teach new or existing sales professionals the skills and knowledge needed to succeed in the SDR role. Training typically covers topics such as lead generation, qualifying prospects, cold calling, email outreach, and using CRM tools. The goal is to equip SDRs with techniques to effectively identify and engage potential customers, book meetings, and support the sales pipeline. Many programs also include role-playing, feedback, and ongoing coaching to ensure continuous improvement.