What is a qualitative project?

Qualitative projects are research initiatives that focus on gathering non-numerical data to understand concepts, opinions, or experiences. They typically involve methods such as interviews, focus groups, and observations to collect in-depth insights. The goal is to explore the meaning behind behaviors and attitudes, rather than measuring them quantitatively. Qualitative projects are commonly used in fields like social sciences, market research, and education to gain a deeper understanding of complex issues.