What is Prime Roots?

Prime Roots is a food company that specializes in creating plant-based meat and seafood alternatives using koji, a type of fungus traditionally used in Japanese cuisine. Their products are designed to mimic the taste, texture, and nutritional profile of traditional animal-based proteins, making them a popular choice for vegetarians, vegans, and anyone looking to reduce their meat consumption. Prime Roots focuses on sustainability, aiming to provide environmentally friendly options that help reduce the carbon footprint associated with animal agriculture.