What is a pay per click manager?

Pay Per Click (PPC) Managers are digital marketing professionals who oversee and optimize online advertising campaigns where advertisers pay each time a user clicks on their ads. They are responsible for keyword research, ad copywriting, bid management, performance analysis, and budget allocation to maximize the return on investment. PPC Managers commonly work with platforms like Google Ads, Bing Ads, and social media advertising networks to drive targeted traffic to a company's website or landing pages. Their goal is to ensure that advertising campaigns are cost-effective and aligned with business objectives.