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Pay Per Click Manager Jobs (NOW HIRING)

L2tmedia.com

PAID SEARCH SPECIALIST

Evanston, IL · On-site

Manage PPC (pay per click) campaigns, including strategy, planning and daily execution. Ensure campaigns are set up with complete accuracy and attention to detail. * Implement testing strategies to ...

PostcardMania

E-Services Representative

Clearwater, FL

$18 - $19/hr

... Pay-Per-Click · Some HTML knowledge preferred · Strong organizational and time management skills, with the ability to adapt as needed · Professional and friendly communication (phone and email) · ...

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Pay Per Click Manager information

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$61.4K

$102.5K

How much do pay per click manager jobs pay per year?

As of Jul 26, 2026, the average yearly pay for pay per click manager in the United States is $61,351.00, according to ZipRecruiter salary data. Most workers in this role earn between $44,000.00 and $69,000.00 per year, depending on experience, location, and employer.

What are some common challenges Pay Per Click Managers face when optimizing campaigns, and how can they be addressed?

Pay Per Click Managers often encounter challenges such as managing budgets across multiple campaigns, dealing with fluctuating ad performance, and keeping up with frequent changes in platform algorithms. To address these, it's important to regularly monitor and analyze campaign data, perform A/B testing on ad creatives and keywords, and stay updated on platform best practices. Collaborating closely with creative teams and clients also helps ensure alignment on goals and quick adaptation to shifting priorities.

What are the key skills and qualifications needed to thrive as a Pay Per Click Manager, and why are they important?

To thrive as a Pay Per Click (PPC) Manager, you need strong analytical skills, digital marketing knowledge, and experience with campaign optimization, usually supported by a degree in marketing or a related field. Familiarity with platforms like Google Ads, Microsoft Advertising, Google Analytics, and relevant certifications such as Google Ads Certification are typically required. Attention to detail, creativity, and strong communication skills set top-performing PPC Managers apart. Mastering these skills is crucial for creating effective ad campaigns that maximize ROI, drive targeted traffic, and align with business goals.

What companies pay-per-click?

Many companies across various industries use pay-per-click (PPC) advertising to promote their products and services. Major platforms like Google Ads and Microsoft Advertising are commonly used by these companies to run PPC campaigns, and digital marketing agencies often manage PPC accounts for multiple clients. Job seekers interested in PPC roles should focus on companies with active online advertising strategies or agencies specializing in digital marketing.

What is the difference between Pay Per Click Manager vs Digital Marketing Specialist?

AspectPay Per Click ManagerDigital Marketing Specialist
CredentialsCertifications like Google Ads Certification, PPC coursesMarketing degrees or related certifications, including Google Ads
Work EnvironmentFocus on paid advertising campaigns, analytics, and bid managementBroader marketing activities including SEO, content, social media, and paid ads
Employer & Industry UsageCommon in digital agencies, e-commerce, and online service companiesUsed across various industries for overall marketing strategies

The Pay Per Click Manager specializes in managing paid advertising campaigns, primarily focusing on PPC platforms like Google Ads. In contrast, a Digital Marketing Specialist handles a wider range of marketing activities, including SEO, content creation, and social media, alongside paid ads. While both roles require similar certifications and work in digital environments, the PPC Manager's role is more specialized in paid search strategies.

What are Pay Per Click Managers?

Pay Per Click (PPC) Managers are digital marketing professionals who oversee and optimize online advertising campaigns where advertisers pay each time a user clicks on their ads. They are responsible for keyword research, ad copywriting, bid management, performance analysis, and budget allocation to maximize the return on investment. PPC Managers commonly work with platforms like Google Ads, Bing Ads, and social media advertising networks to drive targeted traffic to a company's website or landing pages. Their goal is to ensure that advertising campaigns are cost-effective and aligned with business objectives.

Is PPC a stressful job?

Pay Per Click (PPC) management can be stressful due to the need to meet performance targets, optimize campaigns, and manage budgets under tight deadlines. It requires analytical skills, attention to detail, and the ability to adapt quickly to platform changes, which can contribute to job pressure. However, workload and stress levels vary depending on the company, team support, and individual experience.

What is a pay-per-click manager?

A pay-per-click (PPC) manager is responsible for creating, managing, and optimizing paid advertising campaigns on platforms like Google Ads and Bing Ads. They analyze performance data, set budgets, and use tools such as keyword research and bid management to improve ad effectiveness and return on investment.

What is a PPC manager's salary?

A Pay Per Click (PPC) manager's salary varies based on experience, location, and industry, but typically ranges from $50,000 to $90,000 annually. Senior or specialized PPC managers with certifications and extensive experience can earn over $100,000 per year. Many roles also include performance bonuses and benefits related to digital marketing skills and tools proficiency.
What cities are hiring for Pay Per Click Manager jobs? Cities with the most Pay Per Click Manager job openings:
What states have the most Pay Per Click Manager jobs? States with the most job openings for Pay Per Click Manager jobs include:
Pay Per Click Manager jobs near you
Infographic showing various Pay Per Click Manager job openings in the United States as of July 2026, with employment types broken down into 1% As Needed, 60% Full Time, 37% Part Time, and 2% Contract. Highlights an 92% Physical, 1% Hybrid, and 7% Remote job distribution, with an average salary of $61,351 per year, or $29.5 per hour.
Pay-Per-Click (PPC) Manager - Fully Remote

Pay-Per-Click (PPC) Manager - Fully Remote

Superior Executive And Legal Recruiting

Los Angeles, CA • Remote

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 5 days ago

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Job description

Superior Executive & Legal Recruiting is conducting an exclusive search for an experienced Pay-Per-Click (PPC) Manager to join a high-performing marketing team. This is an excellent opportunity for a data-driven digital marketer who excels at managing paid media campaigns, optimizing lead generation, and driving measurable business results.


Position Overview

The PPC Manager will own the strategy, execution, and optimization of Google Ads and Meta Ads campaigns while ensuring accurate conversion tracking, reporting, and budget management. This role works closely with Marketing, Engineering, Business Intelligence, and Web teams to maximize campaign performance and ROI.


Key Responsibilities

  • Manage and optimize Google Ads and Meta Ads campaigns from strategy through execution.
  • Own bidding, budgets, keyword strategy, ad copy, landing page recommendations, and A/B testing.
  • Manage conversion tracking using GA4, Google Tag Manager, Meta Pixel, Google Ads, and UTM parameters.
  • Analyze campaign performance and produce key metrics, including CPL, CPS, CP-COCA, budget pacing, and channel performance.
  • Reconcile reporting across Google Ads, Meta, Five9, CallRail, and BI platforms.
  • Partner with cross-functional teams to resolve tracking issues and continuously improve campaign performance.


Qualifications

Required

  • 5+ years of hands-on Google Ads management experience.
  • Strong experience managing Meta (Facebook/Instagram) Ads.
  • Expertise with Google Analytics 4 (GA4), Google Tag Manager, and conversion tracking.
  • Experience managing high-volume lead generation campaigns with measurable ROI.
  • Strong analytical, reporting, and Excel skills.
  • Experience collaborating with developers on tracking implementations and technical issues.

Preferred

  • Legal industry or legal lead generation experience.
  • Experience with Five9, CallRail, SEMrush, landing page optimization, and conversion rate optimization (CRO).
  • Google Ads and/or Meta certifications.


What You'll Bring

The ideal candidate is a strategic, analytical marketer who thrives in a fast-paced environment and enjoys using data to drive decisions. You'll take ownership of paid media performance, optimize customer acquisition, and play a key role in delivering measurable business growth.


This role offers competitive compensation and incentives. All resumes will be treated with strict confidence.