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Pay Per Click Manager Jobs in Virginia (NOW HIRING)

The Haus Group

Zillow Real Estate Agent

Fredericksburg, VA

$80K - $108K/yr

Google Pay Per Click * Realtor.com * zBuyer * Seller-focused lead funnels * Online lead generation ... Administrative support * Follow Up Boss CRM * Fello * YLOPO * Zoodealio * Cloud CMA Who We're ...

Sports Clips

Hair Stylist/Barber

Lynchburg, VA · On-site

$13 - $15/hr

Great Clients! Great Team! $15 Base Pay per Hour for Experienced Stylist. With BASE PAY, TIPS ... Exciting contests and rewards Click Apply Now to join our Team! Start Today. Shape Tomorrow.

First Bank

Assistant Banking Center Manager

Richmond, VA · On-site

$21 - $32/hr

Full The pay range for this position is $21-$32 per hour. Actual pay is based on various factors ... For an overview of our benefits, click here. Some job boards have started using jobseeker-reported ...

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All JobsPay Per Click JobsPay Per Click Manager JobsPay Per Click Manager Jobs in Virginia

Pay Per Click Manager information

See Virginia salary details

$22.8K

$60.8K

$101.6K

How much do pay per click manager jobs pay per year?

As of Aug 13, 2026, the average yearly pay for pay per click manager in Virginia is $60,825.00, according to ZipRecruiter salary data. Most workers in this role earn between $43,600.00 and $68,400.00 per year, depending on experience, location, and employer.

What are some common challenges pay per click managers face when optimizing campaigns, and how can they be addressed?

Pay Per Click Managers often encounter challenges such as managing budgets across multiple campaigns, dealing with fluctuating ad performance, and keeping up with frequent changes in platform algorithms. To address these, it's important to regularly monitor and analyze campaign data, perform A/B testing on ad creatives and keywords, and stay updated on platform best practices. Collaborating closely with creative teams and clients also helps ensure alignment on goals and quick adaptation to shifting priorities.

What are the key skills and qualifications needed to thrive as a pay per click manager?

To thrive as a Pay Per Click (PPC) Manager, you need strong analytical skills, digital marketing knowledge, and experience with campaign optimization, usually supported by a degree in marketing or a related field. Familiarity with platforms like Google Ads, Microsoft Advertising, Google Analytics, and relevant certifications such as Google Ads Certification are typically required. Attention to detail, creativity, and strong communication skills set top-performing PPC Managers apart. Mastering these skills is crucial for creating effective ad campaigns that maximize ROI, drive targeted traffic, and align with business goals.

What is the difference between Pay Per Click Manager vs Digital Marketing Specialist?

AspectPay Per Click ManagerDigital Marketing Specialist
CredentialsCertifications like Google Ads Certification, PPC coursesMarketing degrees or related certifications, including Google Ads
Work EnvironmentFocus on paid advertising campaigns, analytics, and bid managementBroader marketing activities including SEO, content, social media, and paid ads
Employer & Industry UsageCommon in digital agencies, e-commerce, and online service companiesUsed across various industries for overall marketing strategies

The Pay Per Click Manager specializes in managing paid advertising campaigns, primarily focusing on PPC platforms like Google Ads. In contrast, a Digital Marketing Specialist handles a wider range of marketing activities, including SEO, content creation, and social media, alongside paid ads. While both roles require similar certifications and work in digital environments, the PPC Manager's role is more specialized in paid search strategies.

What is a pay per click manager's salary?

A Pay Per Click (PPC) manager's salary varies based on experience, location, and company size, but typically ranges from $50,000 to $90,000 annually. Experienced managers with certifications and skills in tools like Google Ads can earn higher salaries, especially in competitive markets.

What is a pay per click manager?

Pay Per Click (PPC) Managers are digital marketing professionals who oversee and optimize online advertising campaigns where advertisers pay each time a user clicks on their ads. They are responsible for keyword research, ad copywriting, bid management, performance analysis, and budget allocation to maximize the return on investment. PPC Managers commonly work with platforms like Google Ads, Bing Ads, and social media advertising networks to drive targeted traffic to a company's website or landing pages. Their goal is to ensure that advertising campaigns are cost-effective and aligned with business objectives.
Pay Per Click Manager jobs near you
Infographic showing various Pay Per Click Manager job openings in Virginia as of August 2026, with employment types broken down into 1% As Needed, 72% Full Time, 21% Part Time, and 6% Contract. Highlights an 95% Physical, 1% Hybrid, and 4% Remote job distribution, with an average salary of $60,825 per year, or $29.2 per hour.

Marketing Coordinator

Sign In / Register - Job Candidate Account

Roanoke, VA • On-site

$36K - $50K/yr

Full-time

Re-posted 8 days ago

Job description

If you live and breathe marketing, we need to talk.We're looking for a flexible and versatile marketeer who will be responsible for the implementing lead generation campaigns, communication strategies, and brand awareness.

The Marketing Coordinator is passionate about engaging with our customers and the industries we serve to tell the story of how we help improve quality of life for our users. Click here to learn more about Lawrence Companies!

*Cover Letter and Resume Required for consideration.

Responsibilities

  • Develop strategies and tactics to get the word out about our company and generate qualified leads and demand
  • Deploy successful marketing campaigns and own their implementation from ideation to execution
  • Test, launch, and scale digital lead generation channels
  • Assist with defining and analyzing web usage patterns to create plans that optimize lead generation objectives
  • Oversee Pardot marketing campaigns that generate new leads through outbound campaigns that encompass a broad range of marketing tools
  • Assist with analyzing the campaign results and providing guidelines moving forward
  • Experiment with a variety of organic and paid acquisition channels - content creation, content curation, pay-per-click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis, and much more
  • Produce valuable and engaging content for our websites and blogs that attracts and converts our target groups
  • Develop sales and marketing presentations, brochures, and reports
  • Perform market analysis and research on competition
  • Implementing Developing and leading the company's internal communication strategy
  • Assist with creation of entertaining and informative video content for the website and social media channels
  • Develop and maintain digital recruiting campaigns.
  • Assist with capturing and analyzing social media metrics
  • Assist with optimize content considering SEO and Google Analytics
  • Analyze web traffic metrics
  • Support the marketing team in daily administrative tasks

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