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Pay Per Click Manager Jobs in Michigan (NOW HIRING)

Lane Automotive

Marketing Manager

Watervliet, MI · On-site

Manage and execute paid and organic digital media campaigns/strategies, including social media, Pay Per Click (PPC), brand websites, email marketing, and Search Engine Optimization (SEO) initiatives ...

Lane Automotive

Marketing Manager

Watervliet, MI

Manage and execute paid and organic digital media campaigns/strategies, including social media, Pay Per Click (PPC), brand websites, email marketing, and Search Engine Optimization (SEO) initiatives ...

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All JobsPay Per Click JobsPay Per Click Manager JobsPay Per Click Manager Jobs in Michigan

Pay Per Click Manager information

See Michigan salary details

$20K

$53.5K

$89.3K

How much do pay per click manager jobs pay per year?

As of Aug 19, 2026, the average yearly pay for pay per click manager in Michigan is $53,473.00, according to ZipRecruiter salary data. Most workers in this role earn between $38,400.00 and $60,100.00 per year, depending on experience, location, and employer.

What is a pay per click manager?

Pay Per Click (PPC) Managers are digital marketing professionals who oversee and optimize online advertising campaigns where advertisers pay each time a user clicks on their ads. They are responsible for keyword research, ad copywriting, bid management, performance analysis, and budget allocation to maximize the return on investment. PPC Managers commonly work with platforms like Google Ads, Bing Ads, and social media advertising networks to drive targeted traffic to a company's website or landing pages. Their goal is to ensure that advertising campaigns are cost-effective and aligned with business objectives.

What are the key skills and qualifications needed to thrive as a pay per click manager?

To thrive as a Pay Per Click (PPC) Manager, you need strong analytical skills, digital marketing knowledge, and experience with campaign optimization, usually supported by a degree in marketing or a related field. Familiarity with platforms like Google Ads, Microsoft Advertising, Google Analytics, and relevant certifications such as Google Ads Certification are typically required. Attention to detail, creativity, and strong communication skills set top-performing PPC Managers apart. Mastering these skills is crucial for creating effective ad campaigns that maximize ROI, drive targeted traffic, and align with business goals.

What are some common challenges pay per click managers face when optimizing campaigns, and how can they be addressed?

Pay Per Click Managers often encounter challenges such as managing budgets across multiple campaigns, dealing with fluctuating ad performance, and keeping up with frequent changes in platform algorithms. To address these, it's important to regularly monitor and analyze campaign data, perform A/B testing on ad creatives and keywords, and stay updated on platform best practices. Collaborating closely with creative teams and clients also helps ensure alignment on goals and quick adaptation to shifting priorities.

What is the difference between Pay Per Click Manager vs Digital Marketing Specialist?

AspectPay Per Click ManagerDigital Marketing Specialist
CredentialsCertifications like Google Ads Certification, PPC coursesMarketing degrees or related certifications, including Google Ads
Work EnvironmentFocus on paid advertising campaigns, analytics, and bid managementBroader marketing activities including SEO, content, social media, and paid ads
Employer & Industry UsageCommon in digital agencies, e-commerce, and online service companiesUsed across various industries for overall marketing strategies

The Pay Per Click Manager specializes in managing paid advertising campaigns, primarily focusing on PPC platforms like Google Ads. In contrast, a Digital Marketing Specialist handles a wider range of marketing activities, including SEO, content creation, and social media, alongside paid ads. While both roles require similar certifications and work in digital environments, the PPC Manager's role is more specialized in paid search strategies.

What is a pay per click manager's salary?

A pay per click (PPC) manager's salary typically ranges from $50,000 to $90,000 annually, depending on experience, location, and company size. Senior PPC managers or those with specialized skills in tools like Google Ads or Bing Ads can earn higher salaries, often exceeding $100,000 with bonuses and commissions.
Pay Per Click Manager jobs near you
Infographic showing various Pay Per Click Manager job openings in Michigan as of August 2026, with employment types broken down into 1% As Needed, 64% Full Time, 25% Part Time, 2% Temporary, 7% Contract, and 1% Nights. Highlights an 94% Physical, 1% Hybrid, and 5% Remote job distribution, with an average salary of $53,473 per year, or $25.7 per hour.

Manager, Advertising

Central Garden & Pet

Franklin, MI

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 11 days ago

Central Garden & Pet rating

7.7

Company rating: 7.7 out of 10

Central Garden & Pet

Based on 42 frontline employees who took The Breakroom Quiz

7.4

Company rating compared to similar companies: 7.4 out of 10

Manufacturers average

Based on 75,610 frontline employees who took The Breakroom Quiz

The best things about working at Central Garden & Pet

  • 94%

    94% say it is easy to take sick days

    say it is easy to take sick days

  • 94%

    94% say they don’t worry about hours

    say they don’t worry about hours

  • 94%

    94% say they get paid breaks

    say they get paid breaks

Featured by Central Garden & Pet, based on 42 Breakroom Quiz responses from their frontline employees

Job description

Description

Reporting to the Director of Marketing & Advertising, the Manager, Advertising will hold an essential position in the continued growth of our eCommerce presence at Central Home Brands. This role leads campaign development, ad creation, and execution of the brand strategy across all platforms. Responsibilities include developing campaign concepts, collaborating with cross-functional teams to maintain brand voice, and ensuring all resources understand the advertising and merchandising objectives. The role oversees the planning, execution, and performance measurement of online advertising and promotional campaigns, while regularly reporting results and KPI progress to the Marketing Director and eCommerce team to drive growth and achieve business goals.
 
PRIMARY RESPONSIBILITIES:
  • Create successful ad campaigns that can be scaled and supported on all platforms.
  • Organize and manage photo and video shoots with the studio to realize and attain assets for campaigns.
  • Manage provided budget to ensure we are not over or underspending.
  • Maximize return on investment of promotional and advertising activities across all key retail accounts.  Including, but not limited to pay per click, search engine marketing and display advertising, leveraging creativity and analytics.
  • Establish and execute the global advertising schedules for optimum results including data driven analysis to accurately measure results.
  • Perform SEO research and analysis.
  • Execute the organic social media and affiliate relationship strategies.
  • Coordinate activities with other departments as needed and perform other duties as required to support management and company initiatives.
  • Report financial performance for advertising & promotional activities by account.
  • Host monthly live shopping events on Amazon Live and Instagram Live
PROFESSIONAL QUALIFICATIONS: 
  • Bachelor’s degree in a business, marketing or eCommerce field.
  • Minimum 3+ years’ work experience in a related field.
  • Proficient in Facebook Ads Manager, Pinterest Ads management, AMS, and Google Ads.
  • Familiarity with Adobe Photoshop and other Creative Cloud tools.
  • Ability to communicate professionally and effectively both internally and externally.
  • Ability to lead in a collaborative long distance team environment; self-directed, motivated and highly flexible.
  • Creative and analytic thinker who can easily manage multiple tasks and prioritize work within tight, concurrent deadlines. 
  • Proficient in MS Office Suite (Excel and PowerPoint experience required). 
BENEFITS PACKAGE & EMPLOYEE PROGRAMS: 
  • Comprehensive Medical, Dental, and Vision Insurance
  • Free Life Insurance
  • Health and Dependent Care Flexible Spending Accounts
  • 401k with company match 
  • Paid vacation, holidays and sick time
  • Employee Assistance Program
  • Access to thousands of free online courses
  • Discounts on cell phones, movie tickets, gym memberships, and more!
  • Education Assistance (both college degrees and professional certifications)
  • Paid parental leave
 
Central Garden & Pet Company (NASDAQ: CENT) (NASDAQ: CENTA) is a leading consumer goods company in the pet and garden industries. Guided by the belief that home is central to life, the Company's purpose is to proudly nurture happy and healthy homes. For over 45 years, its innovative and trusted solutions have helped lawns grow greener, gardens bloom bigger, pets live healthier, and communities grow stronger. Central is home to a diversified portfolio of market-leading brands including Amdro®, Aqueon®, Best Bully Sticks®, Cadet®, C&S®, Farnam®, Ferry-Morse®, Kaytee®, Nylabone®, Pennington®, Sevin® and Zoёcon®. With fiscal 2025 net sales of $3.1 billion, Central has strong manufacturing and logistics capabilities supported by a passionate, entrepreneurial growth culture. The Company is headquartered in Walnut Creek, California, and employs over 6,000 people, primarily across North America. Visit www.central.com to learn more.
 
We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, or any other characteristic protected by law. 

Working at Central Garden & Pet

Perks for frontline workers

From Central Garden & Pet, via Breakroom

  • Safety is a top priority!

  • Paid Vacation

  • Paid Holidays

  • Paid Sick Time

  • Paid Breaks

  • Consistent shift and schedule

  • Comprehensive Health Insurance

  • 401k with Company Match

  • Referral Program with Cash Bonus

  • Education Assistance

  • Paid Parental Leave

About Central Garden & Pet, in their own words

From Central Garden & Pet

Our leading consumer and professional brands provide forward-thinking, high quality products to care for your lawn, garden, pets and community. We are committed to helping lawns grow greener, gardens bloom bigger, pets live healthier and communities grow stronger.

Company values

From Central Garden & Pet

The Central Way | We Do the Right Thing | We Strive to be the Best | We are Entrepreneurial | We Win Together | We Grow Every Day | We are Passionate

Diversity and inclusion statement

From Central Garden & Pet

Central Garden & Pet is committed to building a great place to work that embraces diversity as a key pillar of our culture. This is a journey, and we are committed to listening, learning and doing the work to move forward together.

What Central Garden & Pet employees say

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Benefits

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