What is a partner sales manager?

A Partner Sales Manager is a professional responsible for developing and managing relationships with a company's business partners, such as resellers, distributors, or other strategic allies. Their main goal is to drive sales growth through these partnerships by coordinating joint marketing efforts, setting sales targets, and providing support to partners. They also monitor performance, resolve conflicts, and ensure that partners have the resources they need to be successful. This role often requires strong communication, negotiation, and organizational skills.