What is a panel manager?

A Panel Manager is a professional responsible for overseeing the recruitment, maintenance, and engagement of participants (often called 'panels') for surveys, research studies, or market research projects. They ensure that the panel is representative, responsive, and provides high-quality data. Panel Managers may work for research agencies, market research firms, or organizations conducting ongoing research. Their duties often include managing databases, handling panelist communications, ensuring compliance with privacy regulations, and analyzing participation metrics. Strong organizational and communication skills are essential for success in this role.