What is outbound calling?

Outbound calling refers to the process where a company or its representatives initiate calls to potential or existing customers. The purpose of these calls can range from sales, lead generation, customer surveys, appointment setting, to customer follow-ups. Outbound calling is commonly used in telemarketing and customer service industries. It requires strong communication skills, knowledge of the company's products or services, and the ability to handle rejection. Outbound callers often follow scripts but must also be adaptable to respond to customer needs.