What is an optical frame rep?

An Optical Frame Rep, or Optical Frame Representative, is a sales professional who represents manufacturers or distributors of eyeglass frames to optical retailers, optometrists, and eyewear boutiques. They are responsible for showcasing new frame collections, educating clients on product features, managing orders, and building long-term business relationships. Optical Frame Reps often travel within a designated territory, keep up with fashion trends, and provide support to ensure their clients have the best products for their customers.