What is an offering manager?

Offering Managers are professionals responsible for overseeing the development, launch, and lifecycle of a company's products or services, known as 'offerings.' They work closely with cross-functional teams such as marketing, engineering, and sales to ensure that an offering meets market needs and achieves business goals. Their duties include market research, pricing strategy, product positioning, and managing the offering through its various stages. Essentially, Offering Managers act as the 'CEO' of their product or service within the organization, ensuring its success from conception to retirement.