What is an MDF manager?

An MDF (Market Development Funds) Manager is responsible for overseeing and managing funds allocated by a company to its partners or resellers to support joint marketing initiatives and drive sales growth. The role involves planning, coordinating, and evaluating marketing campaigns funded by MDF, ensuring compliance with company policies, and tracking the return on investment. MDF Managers also work closely with sales, marketing, and channel partners to optimize fund usage and maximize the impact of marketing activities.