What is a lighting representative?

A Lighting Representative is a professional who acts as a liaison between lighting manufacturers and clients, such as architects, engineers, contractors, and end-users. They provide expertise in selecting appropriate lighting products for various projects, offer technical support, and facilitate the sales process. Lighting Representatives often assist with product demonstrations, quotations, project management, and ensuring compliance with industry standards. Their primary goal is to ensure clients receive the best lighting solutions for their needs while promoting the manufacturer's products.