What does a lead visual designer do?

A Lead Visual Designer oversees the visual aspects of a product or brand, ensuring that design elements align with the company's goals and user needs. They manage a team of designers, provide creative direction, and collaborate with other departments like marketing and development. Their responsibilities include developing design systems, guiding the visual identity, and ensuring consistency across all platforms. Lead Visual Designers often review and approve design work, mentor junior team members, and help shape the overall user experience.