What is a lead stacker?

Lead stackers are professionals responsible for identifying, sourcing, and organizing potential sales leads for a business. They use various tools and platforms to gather contact information, qualify prospects, and categorize them for sales teams. The role often involves data entry, research, and the use of customer relationship management (CRM) systems to ensure leads are accurate and up to date. Lead stackers help sales teams focus on the most promising opportunities by streamlining the lead generation process.