What is a large format sales professional?

Large Format Sales refers to the selling of large-scale printed products such as banners, posters, billboards, trade show displays, and signage. Professionals in this field work with businesses and organizations to provide custom printing solutions for advertising, branding, and events. The role typically involves understanding client needs, recommending suitable materials and finishes, providing quotes, and coordinating production and installation. It requires strong sales skills, technical knowledge of printing processes, and the ability to manage multiple projects at once.