What does a lab automation sales representative do?

A Lab Automation Sales Representative is responsible for selling automated laboratory equipment and solutions to scientific, medical, and research organizations. They identify client needs, present product demonstrations, and provide technical information to help customers choose the right automation systems for their laboratories. Additionally, they maintain relationships with clients, negotiate contracts, and stay up to date on the latest technological advancements in lab automation. Their role bridges the gap between complex technology and practical application in laboratory settings.