What is an ISO Rep?

ISO Reps, or Independent Sales Organization Representatives, are professionals who act as intermediaries between merchants and payment processors or banks. Their main role is to help businesses set up merchant accounts so they can accept credit and debit card payments. ISO Reps often provide guidance on payment solutions, negotiate rates, and offer customer support. They may work independently or as part of a larger organization, and they play a critical role in helping businesses navigate the complex world of payment processing.