What is an influencer project manager?

An Influencer Project Manager is a professional responsible for overseeing and coordinating influencer marketing campaigns for brands or agencies. They identify suitable influencers, negotiate partnerships, manage contracts, and ensure that deliverables align with campaign objectives and timelines. They also monitor campaign performance, communicate with both influencers and clients, and handle reporting and analytics. Their role is crucial in ensuring campaigns run smoothly and achieve desired marketing results.