What is an indirect channel manager?

An Indirect Channel Manager is a professional responsible for overseeing a company's relationships with third-party partners, such as resellers, distributors, or agents, who sell the company's products or services. Their main duties include developing channel strategies, recruiting and training partners, ensuring targets are met, and supporting partners with resources and incentives. Indirect Channel Managers play a critical role in expanding the organization's market reach and driving sales growth through these external channels.