What is an inbound sales development representative?

An Inbound Sales Development Representative (SDR) is a sales professional who focuses on qualifying and nurturing leads that come into a company through marketing channels, such as website inquiries, content downloads, or event registrations. Their main responsibility is to engage with these potential customers, understand their needs, and determine whether they are a good fit for the company's products or services. Inbound SDRs typically conduct initial outreach via email, phone, or chat, and then set up meetings or hand off qualified leads to the sales team. Their goal is to build relationships and move prospects through the early stages of the sales funnel.