How to be a good product designer?

Career: Product Designer

A good product designer knows the motivations behind consumer choices and stays current with market trends from a variety of sources. You should engage in social media to see what customers are saying, as well as market research studies that are able to probe deeper into what they want and why they want it. You also need excellent communication skills. Working with clients means explaining why you make specific choices, especially when they go against what they believe is correct. Clients bring you on as an expert, so they expect you to help create a product that will sell, not merely satisfy them. An understanding of psychology is helpful to grasp what motivates customers to act. Often individuals respond automatically based on heuristics and other intrinsic ways of thinking. Your end products must be both visually and functionally appealing to the user.