What is growth engineering?

Growth engineering is a multidisciplinary field focused on using data, experimentation, and engineering to drive user acquisition, retention, and revenue growth for a company. Growth engineers work closely with product, marketing, and data teams to identify opportunities, build scalable solutions, and run A/B tests to optimize product features and user experiences. Their work often involves rapid prototyping, analytics, and deploying features that directly impact key business metrics. This role requires a strong technical background combined with a growth mindset and the ability to adapt quickly to changing priorities.