What is Generation Z?

Generation Z refers to the demographic cohort born roughly between the mid-1990s and the early 2010s, following Millennials. Members of Generation Z are known for being digital natives, having grown up with the internet, smartphones, and social media. They are typically characterized by their tech-savviness, entrepreneurial spirit, and a strong emphasis on diversity and inclusion. Generation Z is also recognized for their concern about social, environmental, and political issues. Their unique perspectives and skills are shaping workplace cultures and consumer behaviors worldwide.