What is an FGI?
Career: Fgi
FGI stands for Focus Group Interview, which is a qualitative research method commonly used in market research, social sciences, and product development. During an FGI, a trained moderator leads a group discussion with selected participants to gather their opinions, perceptions, and attitudes about a specific topic, product, or service. FGIs provide in-depth insights that help organizations understand consumer needs, test concepts, and make informed decisions. The findings from FGIs are typically used alongside quantitative data to guide strategies and improvements.