What is email operations?

Email Operations refers to the processes and practices involved in managing, sending, monitoring, and optimizing email communications for an organization. This role includes overseeing email campaigns, ensuring deliverability, maintaining email lists, managing compliance with regulations like CAN-SPAM or GDPR, and troubleshooting technical issues. Email Operations professionals often work closely with marketing, IT, and customer support teams to ensure that email communications are effective, timely, and secure. Their work helps organizations reach their audiences efficiently while maintaining a positive sender reputation.