What does an email marketing project manager do?

An Email Marketing Project Manager oversees the planning, execution, and analysis of email marketing campaigns. They coordinate with content creators, designers, and marketing teams to ensure emails are engaging, on-brand, and delivered on schedule. Their responsibilities include managing email lists, segmenting audiences, tracking performance metrics, and ensuring campaigns comply with regulations. Ultimately, their goal is to drive engagement, conversions, and support overall marketing objectives through effective email communications.