What are display ads?

Display ads are a form of online advertising that appear on websites, apps, or social media platforms in the form of banners, images, videos, or interactive media. They are designed to attract the attention of users and promote products, services, or brands. Display ads can be targeted based on user demographics, interests, or browsing behavior, and are typically purchased through ad networks or programmatic platforms. They are a key component of digital marketing strategies and help increase brand visibility and drive traffic to websites.