What does a digital audience development manager do?

A Digital Audience Development Manager is responsible for growing and engaging a company’s online audience across digital platforms. They use data analytics, content strategy, and marketing techniques to attract, retain, and increase users or followers. Their work often involves collaborating with editorial, marketing, and social media teams to optimize content and campaigns for maximum reach and impact. They play a key role in driving traffic, increasing brand awareness, and meeting business goals through digital channels.