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Digital Audience Development Manager Jobs (NOW HIRING)

Dow Jones

Audience Development Manager

New York, NY · On-site

Strong understanding of digital marketing principles, content distribution strategies, and audience segmentation. * Excellent analytical skills with the ability to interpret data and derive ...

Fox

Audience Development Manager

Chicago, IL · On-site

$100K - $115K/yr

FOX 32 is seeking an Audience Development Manager to spearhead the growth and engagement strategies for digital platforms, optimizing content distribution and user experience to bolster viewership ...

Roc Nation

Manager, Audience Development

New York, NY · On-site

Title: Manager, Audience Development (Distribution) Reports to: VP, Digital Marketing & Strategy Location: New York, NY (In-office, 5 days a week) The Role: Roc Nation is seeking an Audience ...

Kdfw Fox 4

Audience Development Manager

Chicago, IL · On-site

$100K - $115K/yr

FOX 32 is seeking an Audience Development Manager to spearhead the growth and engagement strategies for digital platforms, optimizing content distribution and user experience to bolster viewership ...

Roc Nation LLC

Title: Manager, Audience Development (Distribution) Reports to: VP, Digital Marketing & Strategy Location: New York, NY (In-office, 5 days a week) The Role: Roc Nation is seeking an Audience ...

New

Livenation

Manager, Audience Development

New York, NY · Hybrid

Title: Manager, Audience Development (Distribution) Reports to: VP, Digital Marketing & Strategy Location: New York, NY (In-office, 5 days a week) The Role: Roc Nation is seeking an Audience ...

Plunge

Audience Development Director

Manhattan, NY · On-site

You will manage the image and messaging that we broadcast to media, advertising partners and the ... You will develop deals and maintain relationships with social and digital influencers, publishers ...

Investigative Reporters and Editors Inc

$85K - $95K/yr

Develop new digital products and manage existing ones with an eye toward meeting readers' needs ... audience development, digital journalism, or a related field * Experience leading a team or ...

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Digital Audience Development Manager information

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$11K

$71.5K

$106.5K

How much do digital audience development manager jobs pay per year?

As of Sep 10, 2026, the average yearly pay for digital audience development manager in the United States is $71,527.00, according to ZipRecruiter salary data. Most workers in this role earn between $55,500.00 and $93,500.00 per year, depending on experience, location, and employer.

What does a digital audience development manager do?

A Digital Audience Development Manager is responsible for growing and engaging a company’s online audience across digital platforms. They use data analytics, content strategy, and marketing techniques to attract, retain, and increase users or followers. Their work often involves collaborating with editorial, marketing, and social media teams to optimize content and campaigns for maximum reach and impact. They play a key role in driving traffic, increasing brand awareness, and meeting business goals through digital channels.

What are the key skills and qualifications needed to thrive as a digital audience development manager?

A Digital Audience Development Manager needs expertise in digital marketing, analytics, SEO, and content strategy, often supported by a relevant degree or certifications in marketing or digital media. Familiarity with tools such as Google Analytics, social media platforms, content management systems, and email marketing software is typically required. Strong communication, data-driven decision-making, and creative problem-solving skills help set top performers apart. These abilities are crucial for effectively growing and engaging online audiences to achieve organizational goals.

How does a digital audience development manager typically collaborate with editorial and marketing teams to achieve growth targets?

A Digital Audience Development Manager works closely with both editorial and marketing teams to align content strategies with audience growth goals. This often involves analyzing engagement data, sharing insights on trending topics, and recommending content formats that resonate with target demographics. Regular meetings and cross-functional campaigns are common, ensuring that editorial content is optimized for search and social channels while marketing initiatives are tailored to audience interests. This collaborative approach helps maximize reach, foster audience loyalty, and drive measurable growth in digital platforms.

What is the difference between Digital Audience Development Manager vs Content Marketing Manager?

AspectDigital Audience Development ManagerContent Marketing Manager
Primary FocusGrowing and engaging online audiences across digital platformsCreating and distributing content to attract and retain customers
Skills & CertificationsData analytics, SEO, social media, audience insightsContent creation, SEO, branding, storytelling
Work EnvironmentDigital marketing teams, media companies, online platformsMarketing teams, advertising agencies, brands

While both roles focus on digital engagement, the Digital Audience Development Manager concentrates on expanding and engaging online audiences through data-driven strategies, whereas the Content Marketing Manager emphasizes creating compelling content to attract and convert customers. Understanding these differences helps organizations assign the right responsibilities and find suitable candidates.

What cities are hiring for Digital Audience Development Manager jobs?

Cities with the most Digital Audience Development Manager job openings:

What states have the most Digital Audience Development Manager jobs?

States with the most job openings for Digital Audience Development Manager jobs include:

What are popular job titles related to Digital Audience Development Manager jobs?

For Digital Audience Development Manager jobs, the most frequently searched job titles are:

Infographic showing various Digital Audience Development Manager job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 83% Full Time, 14% Part Time, and 2% Contract. Highlights an 86% Physical, 3% Hybrid, and 11% Remote job distribution, with an average salary of $71,527 per year, or $34.4 per hour.

Audience Development Manager

Manhattan, NY • On-site

Dow Jones & Company, Inc.
Video and Audio Streaming Services • 5 - 10K employees
Learn more about Dow Jones & Company, Inc.external

$110K - $135K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 19 days ago

Key responsibilities

  • Drive audience development and subscription growth across multiple platforms and oversee key growth partnerships.

  • Translate audience reach into subscription outcomes by connecting initiatives to registration, newsletter signups, engagement, and conversion.

  • Partner with cross-functional teams to scope, prioritize, and execute audience growth initiatives, and track their performance through defined KPIs.

Dow Jones rating

8.7

Company rating: 8.7 out of 10

Based on 9 frontline employees who took The Breakroom Quiz

Job description

Job Description:
About the Team:
The Audience Development team is focused on growing and strengthening the relationship between Dow Jones and its audiences across some of the world's most trusted media brands. We bring together audience development, product, marketing, newsroom and acquisition expertise to help more people discover, engage with and ultimately subscribe to Dow Jones content.
About the Role:
Dow Jones is seeking an Audience Development Manager to join our Consumer Subscriptions team. In this role, you will be responsible for growing the reach, engagement and subscription impact of Dow Jones media properties, including The Wall Street Journal, Barron's and MarketWatch. The ideal candidate will be able to identify audience demand, translate that demand into scalable growth opportunities, and work cross-functionally with Product and Newsroom teams to turn audience initiatives into measurable business outcomes. Success will be measured by the ability to grow qualified audiences, deepen engagement, and connect audience development work to registrations, subscriptions and long-term customer value.
You Will:
  • Platform Audience Growth: Drive audience development and subscription growth across a diverse platform ecosystem, including video, audio, social, LLM surfaces, app stores, and search. Identify how each platform can expand qualified reach, build habitual engagement, and create scalable pathways to registration and subscription, while overseeing key growth partnerships including SEO consulting support.
  • Subscription Funnel Development: Translate audience reach into subscription outcomes by connecting audience initiatives to registration, newsletter signup, engagement, and conversion.
  • Cross-Functional Execution: Partner closely with Product, Newsroom, and Acquisition teams to scope, prioritize and execute audience growth initiatives across brands and platforms.
  • Performance Tracking and Reporting: Define and track KPIs to measure the success of audience development initiatives. Provide regular reporting and insights to stakeholders, highlighting progress, surfacing risks and recommending optimizations.
  • Roadmap and Stakeholder Management: Help maintain shared roadmaps, coordinate workstreams and ensure audience goals are translated into actionable plans across multiple teams and brands.

You Have:
  • Bachelor's degree in Marketing, Business, Communications, or a related field or equivalent experience preferred. Advanced degree preferred.
  • Minimum of 7 years of experience in audience development, digital marketing, or a related role within the media or publishing industry.
  • Proven track record of driving audience growth and engagement through strategic initiatives and partnerships.
  • Strong understanding of digital marketing principles, content distribution strategies, and audience segmentation.
  • Excellent analytical skills with the ability to interpret data and derive actionable insights.
  • Experience working with cross-functional teams, including Product and Newsroom, to execute audience development strategies.
  • Strong project management skills with the ability to manage multiple initiatives and stakeholders concurrently.
  • Excellent communication and interpersonal skills, with the ability to build relationships and influence key stakeholders.
  • Knowledge of the media landscape, including emerging trends and platforms, is highly desirable.
  • Passion for journalism, news, and staying informed about current events.

Our Benefits
  • Comprehensive Healthcare Plans
  • Paid Time Off
  • Retirement Plans
  • Comprehensive Medical, Dental and Vision Insurance Plans
  • Education Benefits
  • Paid Maternity and Paternity Leave
  • Family Care Benefits
  • Commuter Transit Program
  • Subscription Discounts
  • Employee Referral Program

Learn more about all our US benefits
Equal Opportunity Employer
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status or any other protected characteristic under applicable law. EEO/Disabled/Vets
Reasonable Accommodation
We are committed to providing reasonable accommodation for qualified individuals with disabilities in our job application and/or interview process. If you need assistance or accommodation in completing your application or participating in an interview due to a disability, email us at talentresourceteam@dowjones.com. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.
Please refer to the privacy notice at the bottom of this page for submitting any data access, deletion, or other data subject rights requests, where permitted under your local laws and regulations.
Business Area:
Dow Jones - Marketing
Job Category:
Marketing & Product Management
Union Status:
Non-Union role
Base Pay Range: $110,000.00 - $135,000.00
We're committed to offering competitive and flexible compensation to attract top talent. This pay range reflects our good faith estimate for the role and may vary based on a candidate's experience, skills, location, and other relevant factors.
For bonus-eligible roles, targets are determined based on multiple considerations, including market benchmarks and individual contributions.
For benefits-eligible roles, we offer a comprehensive and competitive benefits package covering health, retirement, wellbeing, and more, along with optional benefits to meet the diverse needs of our employees.

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