What is a development rep?

Development Representatives, often called Sales Development Representatives (SDRs) or Business Development Representatives (BDRs), are professionals who focus on generating and qualifying leads for a company’s sales team. Their main responsibility is to reach out to potential clients, engage them, and determine their interest and fit for the company's products or services. Development Reps are crucial in the early stages of the sales process, helping to build a pipeline of potential customers and passing qualified prospects to sales executives for further engagement.