What is color forecasting?

Color forecasting is the process of predicting the colors, shades, and palettes that will be popular in consumer products, fashion, interior design, and other industries in upcoming seasons or years. Color forecasters analyze trends, cultural shifts, market data, and global events to recommend colors that will resonate with consumers. Their insights help companies stay ahead in design and marketing, ensuring their products appeal to current tastes. This work often involves collaboration with designers, marketers, and industry organizations.