What is a client development representative?

A Client Development Representative (CDR) is a sales professional responsible for identifying and developing new business opportunities by reaching out to potential clients. They often serve as the first point of contact between a company and prospective customers, engaging leads through calls, emails, and other communication channels. CDRs qualify prospects, understand client needs, and schedule meetings or demonstrations for senior sales staff. Their work is essential to building a strong sales pipeline and fostering long-term client relationships.