What does a circulation analyst do?

A Circulation Analyst is responsible for analyzing and managing the distribution and flow of publications, such as newspapers or magazines. They use data to determine how many copies should be printed, where they should be sent, and how to optimize delivery routes. Their work helps maximize readership, reduce waste, and improve efficiency in the distribution process. Circulation Analysts often collaborate with marketing, sales, and logistics teams to ensure the publication reaches its target audience effectively.