What does a channel development executive do?

A Channel Development Executive is responsible for building and managing relationships with business partners, distributors, or resellers to drive sales and market growth. They identify new channel opportunities, develop strategies to expand the company's reach, and ensure that partners are supported with training, marketing, and resources. Their role often involves negotiating agreements, monitoring channel performance, and collaborating with internal teams to align goals. This position is key to increasing a company's market share through indirect sales channels.