What is C3 Management?

C3 Management generally refers to a company or division specializing in the management of artists, tours, and events, most notably in the music and entertainment industries. The term is often associated with C3 Presents, a leading concert promotion, event production, and artist management firm known for organizing major music festivals such as Lollapalooza and Austin City Limits. C3 Management handles artist representation, booking, logistics, tour management, and career development. Their role is to support artists' professional growth and ensure successful event execution. The exact responsibilities may vary depending on the organization's focus and the specific needs of their clients.