What is a business development rep?

Business Development Representatives (BDRs) are sales professionals who focus on identifying and qualifying new business opportunities for their company. They reach out to potential clients, initiate conversations, and assess whether prospects are a good fit for the company's products or services. BDRs often work closely with sales and marketing teams to generate leads, set up meetings, and help drive company growth. Their primary goal is to move prospects through the early stages of the sales funnel and hand off qualified leads to account executives or sales managers.