What does a business development representative do?

A Business Development Representative (BDR) is responsible for identifying and qualifying potential customers for a company's products or services. BDRs typically reach out to leads through cold calls, emails, and social media to generate interest and set up meetings for the sales team. Their main goal is to build a pipeline of sales opportunities by nurturing relationships and understanding client needs. BDRs often collaborate closely with marketing and sales teams to achieve business growth targets.