What does a beverage innovation manager do?

A Beverage Innovation Manager is responsible for developing new drink concepts and products for a company, often working with cross-functional teams such as marketing, research and development, and supply chain. Their role involves identifying market trends, creating prototypes, testing new flavors or formulations, and ensuring that new beverages meet quality and regulatory standards. They also analyze consumer preferences and competitor products to ensure their company stays ahead in the market. Overall, they play a key role in driving innovation and growth within the beverage industry.