What is behavioural science?

Behavioural science is the study of how people make decisions and act in various situations, drawing from fields like psychology, sociology, and economics. It aims to understand human behavior by examining the factors that influence choices, habits, and social interactions. Professionals in this field use research and data to develop interventions that can change behaviors for better outcomes in areas such as health, education, and business. Behavioural scientists often work in research, policy-making, marketing, or consulting roles.