What is Atlas Solutions?

Atlas Solutions was a digital advertising technology platform that provided tools for advertisers and agencies to plan, manage, track, and optimize their online marketing campaigns. Originally developed by Atlas, Inc., the platform was later acquired by Facebook in 2013 and integrated into its advertising business. Atlas Solutions helped marketers understand the effectiveness of their ads across multiple devices and channels, offering detailed analytics and attribution. The service was discontinued in 2018, but its legacy influenced Facebook's advertising technology.